Communication giant Shaw Direct joins Targa Newfoundland as a major sponsor for 2016

Communication giant Shaw Direct joins Targa Newfoundland as a major sponsor for 2016

ST. JOHN’S (July 20, 2016) – Targa Newfoundland’s 15th annual event is quickly approaching, creating excitement for all involved in the tarmac rally. Shaw Direct, a leading provider of digital satellite television in Canada, has decided to become involved in its first Targa, with the potential to open up new markets for its digital satellite TV service.

Shaw Direct offers its 900,000+ customers a huge choice of programming, with more than 500 channels and continuously adding more content.  They offer top-of-the-line Motorola satellite receivers that offer 225 channels in high definition and provide access to Instant Pay-Per-View movies and events, as well as their Video On Demand system with adaptive streaming.

Ron Snow, Territory Development Manager for Atlantic Canada, is looking forward to the event and the potential to increase the Shaw Direct brand.

“As the Business Development Manager for Atlantic Canada, and a native of Newfoundland & Labrador, Shaw Direct and I are more than pleased to be involved in this prestigious event,” says Ron.  “We are looking forward to seeing the event unfold in the many beautiful communities scheduled to take part this year and meeting some new potential customers for Shaw Direct.”

Robert Giannou, President of Targa Newfoundland, is very happy to have another new, national sponsor come on board for 2016.

“Having Shaw Direct join the Targa family of sponsors is a proud moment for the event,” states Robert.  “Having another successful national company decide to support Targa and use the event to help promote itself in new ways, continues to show the business world that Targa is a very valuable marketing tool and shouldn’t be overlooked.  We are very excited to have Shaw Direct on board for 2016.”

For more information on Shaw Direct programming and services, potential customers can call 1-888-554-7827 for more details or check out

Owned and operated by Newfoundland International Motorsports Limited, Targa Newfoundland is one of three internationally recognized Targa motorsports events in the world.  The 2016 competition will start in St. John’s on September 12th and concludes back in the capital on September 16th.  The annual rally will cover more than 1,600 kilometers of the challenging, twisty roads of the central and eastern portion of Newfoundland, including over 440 kilometers of closed-road, flat-out Targa stages.

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