ST. JOHN’S (January 16, 2018) – Targa Newfoundland is proud to announce that Lucas Oil Products Inc. has reaffirmed its commitment as the major sponsor for the tenth consecutive year of Targa and second year for Bambina Newfoundland. Lucas will once again be the official motor oil of the internationally renowned tarmac rally.
Lucas has long been directly involved in the North American racing industry through multiple vehicle sponsorships and racing event promotions on all levels. Envisioning a need for better lubricants in the industry, the Lucas people went to work again with the result bringing a line of high-performance engine and gear oils that are second-to-none in the racing industry.
“Our relationship with Lucas Oil” said President of Targa Robert Giannou, “is much more than just an event supporter. It has become a personal relationship with a shared belief in the excitement and value of bringing a truly unique and world-class motorsports event to the racing community in North America.” John Coyle for Lucas Oil Products in Atlantic Canada states, “Lucas Oil Products, more than any other lubricant company, recognizes the importance of sponsoring all forms of racing, from the grassroots level all the way to Targa and everything in between, it has been good for the brand and for our loyal customer base. I look forward to another successful event with many new stages and locations!”
“The challenge is to maintain strong, with long-standing sponsors who have a direct connection with either Targa or motorsports in general,” explains Robert Giannou. “The fact that Lucas has stood by us, not just for nine years, but nine consecutive years, clearly shows that they have a very strong faith in our event and our place within the motorsports community. Our work with Lucas Oil specifically with John, not only has produced a business partnership but also a friendship that we have both treasured to this day…
So….Welcome Back Lucas Oil to our Seventeenth Targa Newfoundland Event!” Lucas Oils is one of the fastest-growing additive lines in the consumer automotive industry. This premium line of oils, greases, and problem-solving additives have helped to firmly establish Lucas as a prominent figure in this marketplace. “These types of unique motorsports events are a perfect place for Lucas Oil Products,” states Tom Bogner, Director of Motorsports Administration for Lucas Oil Products. “We have the opportunity to reach so many different unique and powerful cars such as Ford Shelby GT 350’s from new to classic, to the very best that Europe has to offer such as Porsche, Lotus, BMW, and the list goes on. We are very proud to be partnered once again in 2018, and wish all the competitors the greatest of success this season.”
Owned and operated by Newfoundland International Motorsports Limited, Targa Newfoundland is one of three internationally recognized Targa motorsports events in the world. The 2018 competition will start in St. John’s on September 16th and concludes back in the capital on September 22nd. The annual rally will cover more than 1,600 kilometers of challenging, twisty roads of the central and eastern portion of Newfoundland, including over 440 kilometers of closed-road, flat-out Targa stages.
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Media: Robert Giannou 709-722-4213 firstname.lastname@example.org