ST. JOHN’S (April 21, 2016) – The ability to promote a major motorsports event, such as Targa Newfoundland, across the country is an important part of any marketing strategy. To accomplish this important goal, Targa has reached a cross-marketing agreement to promote two other Canadian racing series – ChumpCar Canada and the Canadian Sportscar Sprint Series (CS3).
The agreement provides ChumpCar Canada and CS3 access to all competitors of Targa via promotion on the Targa official website, marketing material being given to each competitor at registration, logo promotion on banners, and decals of each series on all competitor vehicles during the 15th anniversary Targa this September.
In return, Targa receives promotion on both the ChumpCar Canada and CS3 official websites, marketing material being available at all ChumpCar Canada and CS3 events during the 2016 racing season, a large Targa banner placed within the paddock at each event, and decal placement on all ChumpCar Canada and CS3 competitor vehicles.
An incentive for competitors in each event and series is that with the agreement, the overall winner in ChumpCar and CS3 will each get to enter Targa in 2017, and the overall winner in Targa with the least amount of penalty time this year will be able to compete in a ChumpCar or CS3 event in late 2016 or during the 2017 racing season.
Robert Giannou, President of Targa, is ecstatic with the new agreement and the access to potential new competitors from across the country.
“Being able to reach this marketing agreement is truly a great accomplishment for all involved. Targa will now reach competitors in both ChumpCar and CS3 that potentially would not be familiar with our event. And they in turn will reach a whole new group of potentials from our Targa competitors. It really shows the great motorsports community we have in this country.”
Wendy Edwards, Executive Director of ChumpCar Canada and CS3, echoes Giannou’s excitement with the agreement.
“We at ChumpCar Canada are excited to be partnering with Targa Newfoundland in this cross sponsorship program. Racing is alive and well in Canada and we hope by promoting each other’s events and series that we enlighten and educate even more Canadians about Targa Newfoundland, ChumpCar Canada and the new Canadian Sportscar Sprint Series. We look forward to a long and mutually beneficial relationship.”
Owned and operated by Newfoundland International Motorsports Limited, Targa Newfoundland is one of three internationally recognized Targa motorsports events in the world. The 2016 competition will start in St. John’s on September 12th and concludes back in the capital on September 16th. The annual rally will cover more than 1,600 kilometers of the challenging, twisty roads of the central and eastern portion of Newfoundland, including over 440 kilometers of closed-road, flat-out Targa stages.