Press Release: Targa Newfoundland- The Five Year plan.

For Immediate Release

Targa Newfoundland – The five-year plan.

Well run organizations think ahead.  Years ahead; with multi-year forecasts and strategic outlooks. There are always tactical (short-term) risks which must be addressed, however you fundamentally have to drive the strategic (long-term) goals of your business to succeed.  It doesn’t matter what product, service, or offering you have, thinking ahead benefits everyone involved.

 

Targa Newfoundland has a very complex tactical, operating component…  A very complex regulatory component…  And requires complicated communications, logistics, and inter-relationships, all within variable environments.  Therefore, we have historically dedicated a significant amount of our resources to those immediate (short-term) requirements and races every year.  Now we have decided to divert a little of that focus past the 365-day window; for what we feel will be to the long-term benefit of all our stakeholders.  Our communities… Our volunteers… The public servants… The competitors… The sponsors…  Newfoundlanders all.

 

Thinking ahead is important to none more so than our volunteers, the lifeblood of Targa.  We would not be able to operate without you, and your incredible dedication and commitment. We want to give you the best opportunity to plan your vacation or time away from whatever responsibilities one might have, to attend to.  You all take a week off work or study, out of your busy lives to volunteer for Targa; getting burnt and wet and suffering through the wind and cold. For no pay, no glory, no finish line.  So thank you, thank you, and thank you.

 

Targa involves complex relationships with Municipal, Provincial and Federal levels of Government. We speak with town councils and city clerks, lawyers, law enforcement, emergency services staff and sometimes in the smaller communities the Fire Chief pretty much runs the show.   Targa Newfoundland is proud to be dealing with you all, year after year so we want to continuously improve our operational processes to make things as easy as we can for you while showing our long-term commitment to the towns and communities of Newfoundland and Labrador.

 

We want to plan Targa for the next five years.  We are focussing on the third week in September, every year through 2023.  We would be interested in making multi-year arrangements with many of you, and will strive to make these events more efficient for all concerned.  It might make planning with Marine Atlantic or the Marystown Hotel, easier from afar, or simply allow the people of Parker’s Cove, Brigus, or any participating community; to better structure calendars and schedules.

 

We want to make the event more efficient considering our location is… Some might say, a tad remote. We would like to give people the opportunity to plan.  Especially considering a journey with as large an investment of time and financial resources required to simply travel here. I like cabins on the ferry but fifty percent of the time I try to get one, I’m too late with my booking.  Targa Newfoundland hopes having hard dates with a multi-year outlook for the event will better enable our stakeholders to plan and prepare.

 

Many of our competitors come from far away, thousands and thousands and thousands of kilometres.  It is a huge undertaking for some of these race teams to come to Newfoundland and Labrador, especially those with multiple vehicles.  They have to come by truck and ferry like the rest of us, and you know what a hassle that can be.  Now, we have established the future dates of Targa Newfoundland, for the next five years. We hope to enable our competitors from far and wide; to join us on our little rock here, just a short skip out into the North Atlantic.

 

Sponsors are an integral part, of Targa Newfoundland.  We appreciate your yearly support and would like to show our long-term commitment, to the event.  We will reduce paperwork in many areas and consolidate redundancies; we can better streamline and forecast out advertising and marketing campaigns; social media components for Targa consortiums can be reused and repurposed annually.  Sponsors, we appreciate your continued support.

 

Targa NL would like to give a special mention to the St. John’s Curling Club: RE/MAX Center, for pioneering this work with us on new, long-term relationships.

 

So this will kick off our strategic plan for Targa Newfoundland.  We needed a starting point, and here it is.  The dates for the next five years that we are going to race:

 

2019                    September 14 – 21
2020                    September 12 – 19
2021                    September 11 – 18
2022                    September 10 – 17
2023                    September   9 – 16

 

Everyone is invited, mainlanders and Newfoundlanders all; to this grand Targa soiree here in our beautiful Province.  Nowhere will you find the roads, weather, wind and people; little critters and big dirty moose that make this special event of ours what it is. We will help you eat cod tongues, drink screech and see the wonders of this quaint little “Rock” we call home. We would love for you to experience Newfoundland and Labrador as our guests, and join Targa Newfoundland in this race of ours, that we call the “Ironman of Motorsports.”

NOW AVAILABLE – High-level route maps for each Stage and Leg of Targa Newfoundland 2018, just two short weeks away! Visit http://targanfld.com/about/

Contact:

Robert Giannou          1-709-682-7900          rgiannou@targanewfoundland.com

Mike Aylward              1-709-330-5325          mikea@targanl.com

David Noseworthy      1-709-222-2053          david@targanl.com

Owned and operated by Newfoundland International Motorsports Limited, Targa Newfoundland is one of three internationally recognized Targa motorsports events in the world. The 2018 event starts with our two-day optional Driving School on September 13th & 14th. The Tech/Registration Day is September 15th. Prologue Stages occur on September 16th. The actual competition will start in St. John’s on September 17th and concludes back in the capital on September 21st. The annual rally will cover more than 1,500 kilometers of the challenging, twisty roads of the central and eastern portion of the island of Newfoundland, including over 440 kilometers of closed-road, flat-out Targa stages.

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