Targa Newfoundland’s marketing efforts increase with new national sponsor, marketing personnel in Ontario
ST. JOHN’S (April 6, 2016) – Targa Newfoundland’s national marketing efforts has increased in the past month, with another national sponsor coming on board and the naming of a new marketing person for the Ontario motorsports market.
K&K Insurance, Canada’s leading provider of sports, leisure and entertainment insurance, has signed on to become a major sponsor of the Targa’s 15th anniversary tarmac rally.
The sponsorship provides K&K Insurance a direct opportunity to deal with competitors who sign up for Targa, who may wish to benefit from K&K Insurance coverage during the event and in their other personal leisure activities. As well, the Fast Tour division of Targa will now be known as the K&K Insurance Fast Tour division, giving K&K Insurance exclusive naming rights for the non-competitive division of Targa. K&K Insurance will also continue to provide event insurance coverage to the entire event.
Targa has also added a marketing person in the province of Ontario. Christina Kroner of Toronto, will now be Targa’s representative in that province. Kroner, who finished 3rd in last year’s Grand Touring Equipped division, brings years of marketing experience in the Greater Toronto Area. Her 6 years of working in the automotive industry with MINI and BMW and her highly successful real estate business has allowed her to gain great exposure within both industries in the region. She also has a personal love for motorsports and maintains several social media accounts regarding her adventures on four wheels.
“It was an honour to realize my dream of competing in the Targa Newfoundland rally, one of the most unique events in Motorsports, and an even bigger honour to now work with the organization to grow awareness and participation,” stated Kroner. “I’m so looking forward to being a second-time competitor: joining returning participants, new faces, volunteers and the communities in Newfoundland with the Targa organization in its 15th anniversary year.”
Owned and operated by Newfoundland International Motorsports Limited, Targa Newfoundland is one of three internationally recognized Targa motorsports events in the world. The 2016 competition will start in St. John’s on September 12th and concludes back in the capital on September 16th. The annual rally will cover more than 1,600 kilometers of the challenging, twisty roads of the central and eastern portion of Newfoundland, including over 440 kilometers of closed-road, flat-out Targa stages.